Raising a smile at Morrisons

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MORRISONS and Save The Children are hoping to prove that raising invaluable funds really is a piece of cake after their new charity partnership was launched in style at the Arbroath store on Tuesday.

Morrisons colleagues and customers also congregated at all 451 stores across the UK to kick-start the latest Morrisons ‘Raise a Smile’ charity partnership.

Dalton Philips, Morrisons chief executive, said: “As one of the country’s biggest retailers we have an obligation to give something back to the communities in which we serve. With the help of Save The Children, our colleagues and customers, Morrisons hope that our ‘Raise a Smile’ campaign for 2011 will be even more rewarding than ever before.”

To help get the partnership off to a good start the launch will also see a number of in-store promotions, including the sale of special Save the Children wristbands at till points.

The limited-edition wristbands, worn publicly by Save the Children supporters Stacey Soloman, Natasha Kaplinsky and Dervla Kirwin, will be available for £1 each.

Collection tins will be positioned in store, as well as at the company’s petrol stations and customer cafes.

All the funds raised from the ‘Raise a Smile’ partnership will support the charity’s work to ensure that children across the UK get the best start in life through its Families and Schools Together (FAST) programme.

FAST is a ground-breaking programme that strengthens parents’ relationships with their children, stimulates learning outside school and encourages parents to become more active in their children’s education.

Families attend an eight-week programme at a local school, giving them the opportunity to cook and eat a meal together. Parents also receive coaching on how to play with their children and how to set boundaries.

Save the Children’s corporate partnerships director, Douglas Rouse, said: “Everyone at Save the Children is thrilled to be working with Morrisons. The money we raise through this partnership will help us transform the lives of thousands of disadvantaged children across the UK.

“No child should be born without a chance. Together with Morrisons we can give them a better start in life.”