A new initiative to eradicate litter from the Angus coast was launched by Angus Council on Monday.
The authority and local community groups, businesses and schoolchildren are urging people to take pride in their town and pick up after themselves.
‘Prevent Litter and Pick up 3’ aims to reduce rubbish between Arbroath and Easthaven by encouraging everyone to stop littering and to pick up any three items of litter they see and place them in nearby bins.
Five new ‘recycle on the go bins’ and 10 new noticeboards have been installed across the area. The hard hitting boards highlight the impact litter has on wildlife and people.
The community will also see an increased presence of volunteers and council staff out and about to ensure people are doing their bit.
Councillor Jeanette Gaul, chair of the Angus Council Pride in Place Group, said: “While the majority of residents and visitors put their rubbish in the bin, it is disappointing that I can still see rubbish when I’m walking around the town.
Staff from local businesses will also be helping to deliver the ‘Prevent and Pick Up 3’ messages to their customers.
Gavin Nicol from West Links Partnership said: “The ‘Prevent Litter and Pick-up 3’ project will greatly highlight the natural beauty of the area. It’s simple steps - but highly effective.”
Wendy Murray from East Haven Residents’ Association said: “Residents are really concerned about the adverse effects of littering not just on the environment and wildlife but also on quality of life and local tourism.”
Gillian Low from the Arbroath Skatepark Project said: “I know the young people involved have a pride in their park, and are keen to ensure that it remains a clean and pleasant place.”
McDonald’s store manager Claire McInally said: “We are well aware that litter is an issue that is frustrating for everyone in our community, and it is becoming more important than ever for everyone to help protect and preserve the environment for future generations.”