Campaign says ‘take it right outside’

New technology shows harmful chemicals.
New technology shows harmful chemicals.

Arbroathians were given a virtual dose of reality when a second-home smoke tour used augmented-reality to highlight the dangers of smoking inside.

Shoppers at the Abbeygate in Arbroath were invited to step into a living room which looked completely smoke-free, before it filled with computer-generated chemicals when viewed through a tablet.

Through the screen, people could also see the harmful effects these chemicals can have on children’s lung health as the second-hand smoke lingers.

As 85 per cent of second-hand smoke is invisible and has no smell, it creates a hidden danger most people don’t even consider.

The tour used the technology to drive home the fact that harmful chemicals from second-hand smoke can linger for five hours after the visible smoke has disappeared, in a bid to get people to take smoking right outside of the home.

Scotland recently became the first country in the world to set a target of reducing the proportion of children in Scotland exposed to second-hand smoke in the home from 12 per cent to six per cent by 2020.

The technology will also be made available to second-hand smoke advisors across Scotland as part of the national effort to reduce the number of children who are exposed.

Minister for Public Health Michael Matheson said: “This is a unique way of bringing to life the hidden danger which many don’t even consider, giving people who smoke the full facts about the harmful impact of second-hand smoke on them and their children.

Advisers were on hand to speak to parents and grandparents, highlighting that smoking at the back door or an open window isn’t enough to protect their family, as the harmful chemicals drift back into the home and move from room to room long after the cigarette has been put out.