AN ARBROATH based jam producer has struck a new deal to more than double the value of its sales to a leading supermarket giant.
Mackays, based on the Kirkton Industrial Estate, will be launching more of their Scottish marmalades and preserves into around 700 Tesco stores across the UK from the beginning of next month.
The company, which still uses copper pans to produce their jam, will also supply 650 Tesco outlets with an additional three premium single farm jams.
Since 2000, Mackays have been supplying their products to Tesco stores across Scotland before moving on to 300 stores across the UK.
And with the company now set to double the number of stores they supply, managing director of Mackays, Martin Grant hopes it will be a boost locally as well as nationally.
He said: “As a local company, we pride ourselves on the use of local soft fruit in our products and we are delighted that Tesco have selected our preserves for sale across the UK.
“This new listing will allow a new group of consumers to enjoy our products, which are made the authentic way in copper pans.
“We are looking forward to seeing the products appearing in stores throughout the UK in the coming weeks.”
Mackays have been guided by Tesco’s local sourcing team in Scotland, who have supported the small family run business to grow by guiding them on business development plans and providing market and customer insights.
The jam company took part in two recent promotions with Tesco in 2010 and 2011 which resulted in a sales increase of more than 200 per cent.
And chairman of Mackays Paul Grant added: “From our experience of taking part in the promotion last year, we know that the customer retention rate is high, and with today’s difficult economic climate raising as much awareness of the brand as possible is really important.”