Asda draws criticism for ‘eyesore’ signs

Bare advertising boards on the road into the Asda store, Arbroath.
Bare advertising boards on the road into the Asda store, Arbroath.

A LOCAL businessman has lashed out at what he describes as “ghastly” advertising signs erected by Asda in Arbroath.

Peter Burke, proprietor of the Fobel Shop in Carnoustie, complained to Angus Council regarding the advertising boards erected by Asda along the side of the Dundee Road.

He said: “As you will not have failed to notice, Asda have put up three ghastly wooden signs at their new site at Elliot.

“I pointed out to the council that they didn’t have planning permission, so they have been forced to remove the banners and have now applied for planning permission for five of these wooden monstrosities, one so close to the road that you could touch it from the pavement.”

Mr Burke hopes that by highlighting the problem he can encourage opposition. He said: “Usually this sort of thing is decided by the planning officer under delegated powers. However, if five or more letters of objection are received it has to go to the full council meeting.”

Not only does Mr Burke believe it to be an affront to landscaping, but also that it contravenes planning guidelines set down by Angus Council. He explained: “In my view this application runs counter to Angus Council Policy Env10 which states among other things that signs will normally be restricted to one per road frontage, and signs for retail premises are not allowed.”

He added that there could also be conflict with Part II Section 4 (2) (a) of the Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984.

According to Mr Burke this has been a problem in Arbroath before. He explained: “Additionally, precedent has been set twice, firstly a Seaton Estate application was rejected.

“More recently, in the last year, and more locally, Mr Ogston was forced to remove a single, smaller, more distant sign, from the same place as it was ‘a safety hazard’ as a distraction to drivers’ according to Angus Council.”

A spokesperson for Asda said: “Asda was granted planning permission for signage at the store prior to the store opening.

“Subsequently, additional signage was required to highlight the offers available in store and a further application has been submitted for this signage.

“We are awaiting a decision from Angus Council on this application.”

At the time of going to press five letters of objections had already been lodged.